분야
docxPart B.
1. Motivation
2. Teamwork, team performance
3. Leadership behavior, communication, decision making
4. Conflict
5. Characteristics of Organization
6. Possible alternative structural configuration of the organization
Part C.
1. Major Strengths and Weaknesses
2. Specific Recommendations for Change.
The company of our choice is Lotte Department Store. It is the biggest department store branch in South Korea. Established on November 15th, 1979, by Lotte Shopping Corporation, Lotte Department opened its first shopping center in Jung-gu, Seoul, on December 17th of the same year. It is now the head office of Lotte Department Store. Since opening its first store, Lotte has gradually increased the number of department stores all over the country and has recently started business in China. It is currently planning on making inroads into the foreign markets, including those in Russia, Vietnam, and Indonesia. As of today, Lotte Shopping Corporation owns 50 department stores, including three plazas, seven outlets, and three stores overseas. In total, Lotte Department Store contains over seventy-eight thousand shops and is evaluated as the best department store branch in the entire country.
Lotte Department Store occupies approximately 44.4% of the country’s market share, and the Man’s wear/Sportswear division (focus of our research) holds about 19.3% of the total sales.
The mission of Lotte Department Store is to contribute to building an affluent society by providing goods and services that can be loved and trusted by the people.
Lotte Group is already considered as a trustworthy conglomerate by the general people. Lotte Department Store takes up quite a large part within Lotte Group and thus has focused on service and marketing areas to improve brand competiveness. Of the numerous subsidiaries, retailers, which include Lotte Department Store, take up about 40% of Lotte Group’s total sales. In the retailer division, there are Lotte Shopping and Lotte Home Shopping, and Lotte Department and Lotte Cinema belong to Lotte Shopping Corporation.
Lotte Department Store was ranked Number 1 for 4 consecutive years in the Dow Jones Sustainability Index and among Global Top 4 in retail division according to the Forbes Magazine. Furthermore, it has recently set its motto as ‘young and fashionable department store’ to increase the demand from the younger people.
