소개글
마다가스카르 호텔관광업 분석(영문)에 대한 자료입니다.
목차
1. PR about Bumtel
2. Madagascar
2.1 Environment
2.2 Politics & Religion
2.3 Relation with Korea
2.4 Cultural characteristic
3. Analysis of Madagascar’s hotel tourism PEST
4. Training program
본문내용
Environment
Geographical features
Malaria cautious region
Tropical climate – flooding and rain
The Capital city has a moderate temperature all throughout the year
Southwest costal areas get affected by cyclones in the January
Climate
Land divided into:
Highland in the middle, East coast plains, West coast plains
Capital city Antananarivo located in the middle plains, 1,400m above sea level
People
Population: 22.6 million (52nd world rank)
Merina in the middle high, Betsimisarakain the east coast, Betsileo in the south high, composing half of the population.
A total of 18~20 tribes exist.
Language
Official language: French and Malagasay (local Madagascar language)
7 Dialects exist in Malagasay
Drastic differences in diction choices and word meanings