소개글
창조형 고객(creative consumer)과 사례 조사에 대한 자료입니다.
목차
1. Who is the ‘Consumer as a Creator’?
- Definition of Creative Consumer
- Trend of Creative Consumer
2. Cases
- Bloggers/SNS
- Collaborative Creation with consumers
- CREATORS: DIY
본문내용
Definition of ‘Creative Consumer’
Create the products they want for themselves
or Create added value about the products,
Not passive, in an Active Role
Creator : DIY
TeenieWeenie
‘Design Your Own Eco-bag’
Including TeenieWeenie character and logo
- Topic about protection of the environment