분야
pptxSolution. 1. One “Brand Czar”
2. Sticking to the Core
3. The Ethos of the Trench
Conclusion. Rewards of the Transformation
In Hong Kong plant,
they were focusing on other item, not their endemic trench coat.
In USA plant,
they were selling product in half price. So they missed their luxuriance.
These plants were closed resolutely and some employees were
moved to head office in the United Kingdom.
Just one designer were adopted and he led Burberry's coat trend.
Several designers were scattered all over the world.
So they lost their unity.
Just one designer were adopted and he led Burberry's coat trend.
Christopher Bailey
Birth: 1973 (West Yorkshire)
Career: 2001~ Burberry head designer
1996~ Gucci head designer
1994~ Donna Karan designer
Award: 2005 British designer of the year
“Burberry is my son.
How can I just throw away my son?”
