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레포트 > 경제경영계열

[국제경영] Chapter 12. Entering Foreign Markets

[국제경영] Chapter 12. Entering Foreign Markets-3

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레포트 > 경제경영계열
2015.06.01
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소개글

[국제경영] Chapter 12. Entering Foreign Markets에 대한 자료입니다.

1.Basic Entry Decisions

1.1 which foreign markets?
1.2 timing of entry
1.3 scale of entry and strategic commitments
1.4 market entry summary

2. Entry modes

2.1 exporting
2.2 turnkey projects
2.3 Licensing

본문내용

1.1 Which Foreign Markets?
Political factors
Economic factors

We learned it already!

All right then let's begin with which foreign markets to enter. Actually we learned many of this parts in this class. Do you guys remember economic and political factors that influence the attractiveness of a foreign markets? No one? You can speak in korean. All right then I will let you know. Please listen carefully and remember it.

Balancing the benefits, costs, and risks

There we noted that balancing the benefits, costs, and risks associated with doing business in foreign country affect attractiveness of its market.

Economic benefits of factors

Also we already know that the long-run economic benefits of factors such as the size of the market, purchasing power of consumers in that market, and likely future wealth of consumers, which depends on economic growth rates.

Consider living standard and Economic growth

Although some markets have much consumers, such as China, Indea, Indonesia, we have to consider their living standard and economic growth. In this sense, China and India is very attractive foreign market because they are growing rapidly while living standard is relatively poor. Whereas, Indonesia is less attractive than China and India considering its weak economic growth.

#국제경영 #Entering Foreign Markets # Basic Entry Decisions # which foreign markets # turnkey projects

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