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분야
pptOverview of Ramyun Industry
SAMYANG Food
New Strategies
Domestic
International
New Product Launching
1963 Introduced in Korea by SAMYANG
1965 ‘Lotte Ramyun’ of Lotte Industrial Company (Now Nong Shim)
1969 SAMYANG Exported Ramyung to Vietnam
1983 ‘Paldo Ramyun’ by Korea Yakult Co. Ltd.
1986 Binggrae Joined the Ramyun Industry
1989 Beef Tallow Crisis
2004 Ramyun Makes Up 75% of the Whole Domestic Noodle Market
(*Market Size = $1.7080 Billion)
SAMYANG FOOD
Established on September 15th, 1963
Sales Record of 2.4 Million Bags in 1966 & 15 Million Bags in 1969
SAMYANG Became #1 Ramyun Producer in Domestic Market
Operation Banned Due to the Beef Tallow Crisis
75% of Market Share Taken By Nong Shim
Recent Trend Within SAMYANG
Continuous Organizational Restructuring
Aggressive Marketing and Promotional Events
Various Activities to Take Over the Market
