분야
docⅡ. Market Analysis
1. Market Analysis of Imported Cars in Korea
2. SWOT Analysis of Drocca
3. Relevant competitors (1)
4. Relevant competitors (2)
5. International Finance Factors
6. International Trade Factors
Ⅲ. Strategy
7. Target Customer
8. Entry Strategy
9. Organization Architecture (1)
10. Organization Architecture (2)
11. Marketing
12. Production
13. Personnel Strategy
Ⅳ. Conclusion
This report will first project the current situation of the Korean automobile market and explain international finance and trade factors. The following section is consisted of four strategies for Adnoh Drocca, which are; 1) entry strategy; 2) marketing strategy; 3) production strategy; and 4) personnel strategy.
As an expanding market, Korea ranks third in the Asia, following Japan and China. As will be discussed later in this plan, despite its economic recession, Korea’s demand for imported cars continued to increase. Moreover, Korean market conditions are changing in favor of Japanese automobile manufacturers due to Korean government’s recent changes in trade policy.
By reading this business plan, you will be able to get a clear vision and reasons why our company should enter into the Korean automobile market in the near future.
