분야
docxTrend
1. Family Restaurant
2. Bakery
Strategy of CJ Foodville
Strength
1. Diverse Brand
2. Korean-native Brands
3. Releasing 'My Own Product' Considering Individual Tastes
4. Effort to be a Global Corporation.
5. Building Consumer Management System
Weakness
1. Sales Slowdown by Market Saturation
2. Slush Fund of CJ Group
Opportunity
1. Spotlight on Well-being and Slow-food
2. Increasing Demand of Food Service Following Social Trend and The Entry of Women in Public Affairs.
Threat
1. Many Competitive Corporations in Family Restaurant Market
2. Limit Domestic Opening Store in Bakery Field
Industry Analysis
Bakery Industry
1. Classification of Bakery Industry
2. Sales revenue of bakery industry
3. Trend of domestic bakery industry
4. Current State of Franchise Bakery
Family Restaurant Industry
1.Industry analysis
2.Customers
3.Branch
4. Threats
Competitor Analysis
1. Bakery
2. Korean Restaurant
3. Family Restaurant
Solution
1. International Strategy
2. Restructuring Strategy
3. Concession business
4. In-flight meal business
Source: Fare Trade Commission
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the family. Generally, in the large store which takes about 300~600(m2), there are some place for the parking. Also it refrains from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants in Korea, the “Outback” had the highest customer satisfaction, while the Ashley which are ran by the E-land had the lowest.
