소개글
딩크족을 위한 주택상품 개발에 대한 자료입니다.
목차
1. Trend Analysis
2. DINK Analysis
Research Survey
DINK Targeting
3. Development
Background
Main Concept
Zoning & Design Process
본문내용
Social Trend 사회동향 변화
Changes in social trend
Population change : the increasing of one or two households
Economic change : the change of an income level (tendency of increase), high-quality, dwelling house size increase or decrease, the change of house’s quality and services
Social change : to pursue Transportation and Traffic Facilities, environment-friendly, health, smart technologies and services, network environment
Changes in family values and values in general
The re-breakup of the nuclear family.
Focus towards couples(Larger master bedroom)
Interests in personal leisure and health(Provision of housing service)
Spread of individualism
Changes of an outlook on marriage : increase in multi-cultural families, single-parent households, non-family households Need for multiple housing types in order to accommodate differing needs and different household types and lifestyles