한국의 초콜릿 시장 분석(영문)

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2018.01.18
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한국의 초콜릿 시장 분석(영문)에 대한 자료입니다.

Korean Chocolate Market Dynamics
New Product Development
Marketing Issues
Market Strategy
Exhibit 4
Work Cited Page

본문내용

Korean Chocolate Market Dynamics

Market - Korean chocolate market size is about three-hundred billion won, moving up and down from year to year change. In 2007, Korean chocolate market was at its peak, recording three-hundred forty billion won in market size, increasing more than 10% compared to 2006. It was the ‘Dark chocolate boom’ which led the market expansion. Media spotlighted the effects of cacao beans; mainly anti-aging and vascular system improvement. However, in 2008, as the melanin problem occurred, entire confectionary market shrunk drastically more than 13% compared to 2007. (See Exhibit 1).

Trend – Companies are focusing on high-quality premium products. Lotte in 2006 launched ‘Dream cacao’ series containing high percentage of cacao, and was a big hit in 2007 leading to the dark chocolate boom. After the boom, market was restructured in favor of dark chocolate, encroaching the white-chocolate market. Melanin shock triggered premium market to expand. Companies are now producing products with non-artificial additives and non- edible oils. However, there is still demand for ‘real’ premium chocolate, since domestic products are not sufficiently satisfying customer needs. Among chocolate manias, domestic dark chocolate products, with the exception of a few, are considered to be ‘bitter and sour’. This is due to market trend only concerning about ‘how much’ cacao butters their products are containing. Low quality cacao beans are frequently used in many products.

참고문헌

. November, 2008. Donga

. November, 2008. Donga

. Analysis of Management Strategy - Dream Cacao. Rep. Seoul: n.p., 2008. Happycampus. Happycampus, 23 June 2008. Web. 28 Sept. 2013. .

. Mintel, Chocolate Confectionery-U.S., April 2012, p.17.

. Oh, Bo-young. “견과류 품은 초콜릿 '쉘', 매출 구성비 40% 넘어서”. Rep.Seoul, 2013. Moonhwa Journal. 5 Feb., 2013. Web. 28 Sept., 2013.

. Mintel, Chocolate Confectionery-U.S., April 2012, pp.88-89.

.

. Study of online-shopping's value assessment and post-purchase associative behaviorism based on consumer's internet utilization & receptivity. Rep. Seoul: n.p, 2004. RISS. Web. 28 Sept. 2013.

#분석 #영문 #초콜릿 #한국

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