소개글
체중감량 초콜릿 마케팅 전략(영문)에 대한 자료입니다.
목차
Ⅰ. Introduction
Ⅱ. Body
1. 6 environmental areas
2. Competitors
3. Our market share
4. SWOT analysis
5. Market – research tool
6. Decision roles
7. Segmentation
8. Influential factors.
9. Target
10. POP , POD
11. Place
12. Pricing – step 1~6
13. Promotional plan
Ⅲ. Conclusion
본문내용
I. Introduction
People say that the happiness of eating delicious food has the biggest portion in happiness of one’s life. Though there are tons of delicious foods around the world, the chocolate has made thousands of people feel happy. However the reason making chocolate lovers take off their hands from chocolate is its calorie. Especially young-women chocolate lovers having interests in their appearance have had to be away from the chocolate.