분야
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Ⅰ. What advantages do mobile coupons have for businesses over traditional methods of coupon promotions?
Ⅱ. What advantages do mobile coupons have for consumers compared to traditional coupons?
Ⅲ. How does Starbucks use mobile promotions to engage its customers?
Ⅳ. Why do you think Starbucks partnered with MTV for its Frappuccino promotion? What benefits were there to both companies?
Ⅴ. How can Starbucks take mobile commerce (M-commerce) to the next level? What more can it do engage the mobile consumer?
Conclusion
Since 1971, Starbucks continuously grows to the largest coffeehouse company in the world, which has more than 20,000 stores in all over the world. Starbucks has developed world class digital and mobile payment technology, and this leads to processing more than 40 million new Starbucks card activation valued at over $610 million in the US and Canada. Actually, 30% of all Starbucks’ US payment comes from mobile payment and Starbucks cards. Moreover, until now, their growth rate never stop. Instead, they’re still growing fast. What makes Starbucks so successful with mobile commerce? And what they would do to move their strategy to the next level?
