소개글
[마케팅] 솔로댄스여가수 마케팅조사에 대한 자료입니다.
목차
Intro
4 Divas
Market Analysis
Customer Analysis
Conclusion
What we’ve learned…
본문내용
Objective
- make our brand new singer lucrative
Research
– period : 30th.Nov~ 5th. Dec.2004
- sample : Korea university students
size : 104. 10 excluded pilots
What’s the important factor?
Singing Ability
Appearance
Style
Figure
Dancing Ability
Image
Conclusion
The Key Success Factor
- Vocality & Well-shaped Body
Not Relevant
- Demographic factors (place, major)