[경영] 싸이월드의 개선방안 고찰(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2018.08.29
19페이지 / docx
2,500원
75원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

[인터넷마케팅성공사례] 싸이월드 마케팅사례

리얼리티 프로그램의 윤리적 접근

[미디어윤리] `리얼리티프로그램`의 윤리적접근

싸이월드의 인기요인분석 및 대표적 문제점과 해결방안

인터넷이 청소년에게 미치는 영향과 바람직한 해결방안(청소년 대상 인터넷 활용에 대한 설문지 포함)

[아동복지] 어린이 놀이터 시설물의 안전실태

한국농촌공사 조직구조 분석

마케팅 개론 레포트

인터넷마케팅전략기획서 - 싸이월드

[조직문화] sk커뮤니케이션(싸이월드)의 조직문화

소개글

[경영] 싸이월드의 개선방안 고찰(영문)에 대한 자료입니다.

1. Executive Summary

2. Introduction _ About our project (Background)

3. Introduction _ About Cyworld

4. Secondary data _ SNS market trends

5. Description of the problem and objectives

6. Primary data

7. Research results

8. Marketing Recommendation

9. Limits

10. Appendix

본문내용

1. Executive Summary (less than 1 page)
Only a couple of years before Cyworld used to be the most used SNS service in Korea. The invention of Cyworld came as a huge shock to most of us back then. However, the Cyworld’s great success didn’t last very long. Cyworld was reluctant to adapt to consumer’s new life style as quickly as the other SNS such as Facebook, and as the smart phone becomes the main device for using the SNS the old users of Cyworld moved to Facebook at a speed of blink.
As a result there is very small number of users remaining on Cyworld, and in the contrast, the Facebook has more than a billion users worldwide. However, are people really satisfied with the Facebook and other SNS? Our answer was absolutely No! Belonging to the generation of SNS, all of our team members are using the Facebook and we all had some complaints about Facebook. We began our research from here, why do people use the Facebook if they are not completely satisfied with it? Did they have the similar complaints about Cyworld when they were using it? If we could come up with some of the solutions for Cyworld, maybe, we could revive the Cyworld we thought.
With the objective defined as “Revival of Cyworld”, we began our research. We first conducted secondary research to find about current SNS market situation and to set the basic guideline for our primary research. Next we conducted four different types of primary researches, including Schema, laddering interview, project technique (story-telling), and focused group interview. The main purpose of these researches was to find out the inner motivations on using SNS generally, as well as the reasons for using the specific SNS. We also tried to find out what they liked and disliked about Cyworld in the past.
The schema was focused on finding out the important attributes of Facebook and Cyworld and how the each attribute is related with each other. Laddering interview, we used it so we could better understand the values that people think important. The project technique revealed some of the hidden factors that cause negative feeling toward Cyworld. Last by having FGI, we were able to find out what are people really want in SNS.

#개선 #방안 #개선방안 #싸이월드 #경영 #고찰

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료