Southwest Airline & Jetblue Airline 재무분석(~2013)(영문)

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Southwest Airline & Jetblue Airline 재무분석(~2013)(영문)에 대한 자료입니다.
목차
I. Introduction of the Project
1. Purpose of the Project
2. Motivations for Selection of Southwest and Jetblue
3. Expected Contributions of the Project
II. Introduction of the Industry & corporations
1. About the Industry
2. About Southwest and Jetblue Airline
1) Southwest Airline
2) Jetblue Airline
III. Financial Statement
1. Jetblue
2. Southwest
IV. Financial Statement Analysis
1. Introduction to analysis
2. Similar Trends in the Financial Statement- Aircraft Purchase segment
1) Flight Equipment- common size
2) Flight equipment- comparative
3) Cash and cash equivalents- common size
4) Cash and cash equivalents- comparative
5) Pre-delivery deposits for flight equipment-comparative
6) Combination of cash and cash equivalent & Pre-delivery deposits
3. Similar Trend, but different strategy- M&A

4. Similar Trend, but different strategy- Net income
1) Net income- Comparative
2) Ratio Analysis
5. Different characteristic- Old & New
1) Time interest earned
2) Treasury Stock-common size
6. Different Characteristics- Others
1) Receivable Turnover
2) Other operating revenue-common size
3) Salaries, Wages, and Benefits expenses- common size
V. Recommendations
1. Recommendations for Jetblue
2. Recommendation for Southwest
본문내용
I. Introduction

1. Purpose of the Project
The purpose of this our group was to analyze two similar hospitality companies by using tools learned in accounting class. Based on annual reports of two companies, our group members learned how the terms learned in class is actually used in the report. We hope to understand how certain variation affects accounting items and identify why certain doesn`t occur when it should have occurred. Moreover, by analyzing the annual reports, we hope to enhance our information searching skills. People only see what they know. We believe that by this process we will be able to read and understand annual reports of companies.

2. Motivations for Selection of Southwest and Jetblue
During class, the accounting item that made our group member was adjusting entries. In class, the professor kept mentioned air travel tickets as the example of accrued revenues. Therefore, we all agreed to choose airline companies. At first, we talked about major international airlines. However, during further research, we found out that regional airlines are getting popularity. As a result, we decided to choose companies in regional airlines. Additional research, informed our group the guy called David Neeleman. He established Morris Air, which was taken over by Southwest. Then he established Jetblue, and now he is the CEO of Azul airlines. We thought that we could find some interesting facts between Southwest and Jetblue.