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분야
doc1. Introduction
2. Noticeable Facts of Tobacco Industry
3. Key success factors of Tobacco Industry
2. KT&G
1. Corporate vision and identity
2. Brief history of KT&G
3. International Business of KT&G
4. Outline of business model
5. Exporting Brand Portfolio
6. SWOT Analysis
3. Major Players
1. Altria Group (Phillip Morris co.)
2. British American Tobacco
3. Japan Tobacco International
4. Conclusion
4. Recommendations
1. Domestic Tobacco Division : Defending Strategy
2. International Tobacco Division: Offending Strategy
3. Diversification: Future Strategy
1. Introduction
The global Tobacco industry is an exceptionally large market and it continues its’ growth despite the trend of advanced country citizens trying to quit, due to high smoking rates in developing countries and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dominate the market, however there is still enough room to grow in almost all the markets because generally, domestic tobacco markets have been protected by government by operating a national tobacco company. However, the rapid flow of globalization and pressure to open trade borders by WTO are changing the industry’s mechanisms into becoming more global and competitive. The graph below shows that the world’s tobacco consumption volume and regional volume.
