분야
ppt2004 spring semester marketing management
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2004 spring semester marketing management
CONTENTS
Introduction
Items
Analysis
Strategies
Expansion
1. Introduction
2. Items
Yoga
Spa & Aromatherapy
Health Care Consulting
3. Market Analysis
Changing Purchase Trend
Growing Market
SWOT analysis
Competitors
4. Strategies
Targeting
Positioning
Promotion
5. Business Expansion
2004 spring semester marketing management
Introduction
Ⅰ. Why did we select this business?
5 days working system and elevated incomes,
Booming well-being trend
Ⅱ. Definition of Well-Being
Recently it is understood as a life style that pursue healthy body
and mind from very busy daily life or instant foods.
Ⅲ. Brand name ‘Wellbeing up’
The idea from the copy of ‘Amino up’
→ to attract many people’s interests.
And ‘up’ means
1) Quickly rising market
2) Successful growth of our business.
3) Raise the quality of customer’s life
Introduction
2004 spring semester marketing management
Social illustration
Introduction of Yoga
Effects of Yoga
- Exercise
- Breathing
- Meditation
Program
- Professional lecturer
- Strict program
Admission
Items
Yoga
Time
Remarks column
Dawn class
6:00 - 7:30 a.m.
Early class for starting a day
Housewife class
10:00 - 11:30 a.m.
Class for housewives
Biz class
12:00 - 12:40 p.m.
Short class for busy business people
Evening class
7:00 - 8:30 p.m.
Late class for people who are busy in days
Weekend class
10:00 - 11:30 a.m.
Early class in weekend
1:00 - 2:30 p.m.
Late class in weekend
