슬로건: 뉴욕시민들의 자부심을 어느때보다 고양시킴
뉴요커로 상징되는 라이프스타일 형성
-이미지대체형 : 부정적이미지 →긍정적 이미지
국외 도시브랜드슬로건도시브랜드슬로건 내용
New York I Love NY The best cultural city in the world. Always open. the world's second home.
This study was carried out with the following backgrounds and purposes: The city brand design is a design field that affects its national image, and becomes the evaluation standard of the national competitiveness. For this reason, the cities that tr