3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
in adventure and prefer going places with a friend or their lovers. We can also see that the 20s and 30s enjoy very active leisure activities. But because of the lack of free time their leisure time is limited.
Even though they have many different interests they do not stay interested in one interest. As they usually hang out with friends and peers so the WOM is great.
4-2 Customer Needs
placed at or near each table to make it accessible for customers to read them while waiting for their menu.
Relevance: Consumers must feel that the choice they make at The Coffee Bean & Tea Leaf is relevant to making good and beneficial decisions in their lives.
• Many choose to drink coffee and related products because the coffee culture today, especially in Korea, is now highly develo
in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices, they place stro