based on a novel by
People were always asking me, did I
know Tyler Durden.
INT. SOCIAL ROOM - TOP FLOOR OF HIGH RISE -- NIGHT
TYLER has one arm around Jacks shoulder; the other hand
holds a HANDGUN with the barrel lodged in JACKS MOUTH.
Tyler is sitting in Jacks lap.
They are both sweating and disheveled, both around
Become powerful marketing channel
to create WOM
How to spread WOM?
2. Theoretical background
The effort to rapidly diffuse marketing message to customer’s mind