of audience’s unawareness to pass the brand information and give the audience a positive attitude to brand, achieving the "action through inaction" effect of product placement, which is of great significance to brand image construction.
The aim of this paper is to extend our understanding of the causal relationships among brand awareness, brand familiarity, brand image, and brand trust in the hospitality industry, with a particular emphasis on the restaurant business. In order to p
The purpose of this research was to identify brand image dimensionality in the family dining restaurant business and to demonstrate relationships with each dimension of brand image(sensory, symbolic, utilitarian, and economy dimensions) and brand lo
Ⅲ. Analysis section
(1) Environment Analysis
America and Europe market is so saturation. Although this market take a lot of potion of sales 90% but we couldn't get more profit there. Already there is a lot of strong competitors. Recently Asian market is growing fast. So we must target this niche market and another developing country also.
We also find that we need to go into the teena
transition of the company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development of the company in terms of brand-image, product design and quality, sales, value and its market share has been on the upswing with some consistency. Hyundai Motor Company is now the leading automobile producer in South and is accountable for almost 10% of the global automobile market share.