This study aims to study on the ways to advertise Hanbang local festivals in Korea in a friendly way and to make it more competitive through character marketing. Being a symbolic image to let Hanbang known widely, Hanbang festival characters need to
Sound marketing is also viewed as a leader of the emotional marketing along with color, and scent marketing. It based on character which varies feelings and moves people's heart depending on melody or rhythm.
This is example of sound marketing. In case of store selling the wine, expensive wines are more sold out when they used classic music. Ot
market late in the growth stage, they can get sufficient market share of the game by using their brand value and characters that are familiar to customers. Which game would you buy when there are two golf games one is “Mario Golf” with your favorite Super Mario and the other is “Someone’s Golf” published by some company you’ve never seen. The answer is obvious. In the stage of maturit
market can be briefly separated into 4-person families and single person families.
(4) Market Targeting
Since Korea's population is about 47,900,000 and the number of households are 1,438,000(surveyed in 2003) there are about 3.345 person for a family. So if the general family is consisted of 4 persons than about 22% of the households, 3,150,000 live alone.
(5) Characters of The Consumer
Characters of Bulgogibrothers
1) Standardization, popularization, industrialization of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction franchise restaurant method in order to standardization of cook, service, and store management so they make