currentstatus of the firm and how customers would react to the new systems, we conducted survey for 200 people in KAIST. Then we estimated future customer behavior and profit using the tools such as demand curve, game theory, willingness to pay, consumer surplus, profit calculation.
Several assumptions are made during the analysis. As long as they are not violated, its profit will increase by
Current industry status
Currently the great shift of power is going on in wireless industry. As most of the devices got smarter, and enables customers to do many things that we were only able to do by PCs, the contents and OS for mobile devices got important than ever before.
Who can provide more high-quality contents and whose devices can provide the biggest convergence, emerged as key succe