RM과 정보기술
CRM을 효과적으로 추진하기 위해서는 영업조직 자동화(Sales Force Automation : SFA), 콜센터(Call Center), 캠페인 관리 등의 도구가 필요하며, 이를 위하여 데이터 웨어하우스(Data Warehouse)와 데이터 마이닝(Data Mining)기술이 필수적이다.
1) 데이터 웨어하우스(Data Warehouse)
기업이 보유하고 있
The Problem/ Opportunity
Existing information system
No longer met the user’s needs
IT infrastructure
Did not communicate with each other
Social computing : internet marketing
The IT Solutions
Extensive Hard & Soft ware
infrastructure supports
MSM Tech.
A wireless remote management system
WAN
Large datacenter
data on the location, driving speed, arrivals at bus stops are collected and transferred to the TOPIS Center through wireless communications network. The TOPIS Center processes the collected data and provides real-time bus operations information.
The data collected through BMS is then transferred to the TOPIS Center where data is processed and passed to the end users through various means. The e
data in Seoul city’s highway traffic management center. We used weather data in the weather center, day of week data in calendar. Our unit of analysis is a car. Using these data, we score traffic jam; calculate average of each independent variable to standardization. In first hypothesis, rainy day’s traffic jam score is higher than sunny day’s traffic jam score. In second hypothesis, weekda
data.
B. Survey Questionnaire
- Appendix
C. Sample Selection
We have conducted the survey on 100 existing customers. By visiting six of the FedEx Kinko’s centers located in highly populated areas around Seoul, respondents were conveniently selected. Therefore it can be assumed that they are representatives of the whole population to be studied.
D. Data collection
Location: Fed