of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of increasing the customer loyalty. Also, the comparison between two different purchasers in the propensity to consume shows strategies for differentiation of marketing operations toward markets for specific area and the globalization
differentiate itself and leverage its strengths. I propose that for Kmart to achieve this, first, they need to simplify and narrow its basics. K-Mart needs not only to shut down its most unprofitable stores, but also develop its certain product lines in order to simplify and improve inventory management (because it is one of the main reasons that customers have left Kmart). Second, Kmart needs to
1.1 The reason why we chose this topic
Today, companies said they have done the differentiation strategy, but only to add new features to the product and try to increase the kinds of products. The blind differentiation strategy for differentiation finally has results that making similar or same products. It just imitates each other in the similar strategies. It's not the rea
of global market)
This department take charge of exportation into China, Southeast Africa, Europe. This department have sells the products to Korean in Abroad, now they trying to access to the natives.
2. Marketing strategy of Somang cosmetic
2.1 Survey of Somang Brands' recognition
of Recognition Survey>
- The reasonof this recognition investigate
of the motive, when a customer returns a new product benefiting from a money-back-guarantee or an equivalent, we are in the presence of reimbursement guarantees returns.
2.2 The process of reverse logistics
This part include the actors and the processes. Reverse logistics actors can be differentiated into returners, receivers and collectors / processors. Any party can be a returner, in