ecology-friendly cars by continuous R&D and innovation in the long run. In the weak segments (i.e., large-sized), Hyundai should acquire the brand ‘Volvo’ to obtain a luxury brand and acquire technology in the short run, and launch its own luxury brand in the long run.
1. Introduction to Hyundai Motors
1.1. World’s Sixth Largest Car Maker
Since its establishment in 1967, Hyundai