exposure in foreign-exchange risk: Transaction Exposure, Translation exposure,
and Economy Exposure. Now, we are going to take a closer look at each exposure, their effect on
Dell Mercosur and what kind of countermeasure the company needs to have.
3-2. Transaction Exposure
Transaction exposure is a type of foreign exchange risk faced by companies that engage in
Reaching the Consumer
º Traditional Media and Distribution
Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person’s five senses the opportunity to be activated.
This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur.
2.2. SEC’s exposure to exchange risk in 2010.
The Samsung Electronics Co., Ltd (SEC) is exposed to credit risk, liquidity risk and market risk. Market risk arises from currency risk, interest rate risk and fair value risk associated with investments etc. The company has a risk management program in place to monitor and actively manage such risks. In this report, our group will be focusing on