A Successful entry to Japanese Market
2002 Established Sanyo-Haier in Japan
Very competitive price
e.g) Mini fridge 19,800 yens (30~60% cheaper)
Average annual growth rate reached 80% for 16 years
4million yuan(’84) 40.6billion yuan(’00)
Export $280million, 30,000 employees
69 kinds of products with 10,800 units
Global market share for refrigerators ranks the first.
World top 2 whitegoods manufacturers.
High-speed growth of annual 80%.
2004.5 : Found Haier Korean corporatation ‘Haier Korea’
Why we choose HaierHaier is a manufacturer that global market share for refrigerator ranks the first.
Attacking a niche market through cheap and qualitied-good products.
Haier in China as a case to study the role of new ICTs in the growth of firms and reveal how the new technologies have facilitated the expansion of Haier into a transnational corporation (TNC) by examining the internationalization process of the fir