학술논문
대학레포트
  • [국제경영] 모닝케어 마케팅전략(영문)
    hangover during the next day their work time so they are unable to work properly. Morning care, which made by Dong-A pharmaceutical company, is produced for these people who have terrible hangovers after drinking too much. 1-3. Morning care's function - Dissolve headache after and before drinking alcohol, protect and improve livers’ function - Protect livers , reduce bad
    2008-10-02 | 1,400원 | 9p | of to, the in, and hangover, is market Chinese, are
  • [조직행동론] 국순당의 7S 분석(영문)
    hangover. Before launching Bekseju, people just considered Yakju is just cheap and has low quality. Indeed it brought much hangover. So it is important to change customers’ thought about Yakju. Third, it has to be affordable. We don’t think whiskey and liquor are not the competitor of Yakju. Yakju is more expensive than Soju or beer. So people who drink normally think will buy Yakju only when
    2011-10-05 | 1,700원 | 17p | 국순당 행동론, 조직행동론 국순, 영문
  • 참이슬 마케팅전략(영문)
    hangover -> respond changing alcohol culture norrow target market -> weak so ju -> target to woman and man who not familiar with soju. t alkali return water stability verification   there is unconditional competitor ->need to differentiation marketing narrow target market -> encroachment possibility Chamisul can also perform marketing which is targeting the senior(old people)
    2012-02-11 | 2,400원 | 45p | 마케팅전략 마케팅, 참이슬 전략, 영문
  • [마케팅] 소주 `즐겨찾기`의 마케팅 분석(영문)
    Launched by ‘Jinro’ at 2008.09 Low degree Soju -18.5% Include deep ocean water But, poor sale → failure Price - Relatively low price (Cheaper \1,000) Product - Low degree Soju - Comfortable (no hangover) Promotion - Event (1+1event, free gift) -TV, newspaper, theater, bus AD Place - Distribution network by Jinro I focus on degree & price best !
    2011-09-09 | 2,100원 | 34p | 마케팅 소주, 즐겨찾기 영문, 분석
  • WorldCom 분식회계 사례(영문)
    may not reflect the true income from operations." The phenomenon accompanies bubbles. "It is absolutely what almost invariably happens after every bubble. You should expect them [bankruptcies, scandals, and accounting disclosures], but that doesn't mean that people who haven't been through it before aren't going to be surprised. The bigger the binge, the longer and more severe the hangover.”
    2011-03-14 | 2,400원 | 31p | 분식회계 회계, 분식 WorldCom, 영문
 
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