To investigate the anti-hangover effects of Cudrania tricuspidata root extract (CTE), the blood alcohol metabolism and blood gas imbalance of CTE in rats treated with 10 ml/kg alcohol were examined. CTE (500 mg/kg and 750 mg/kg) was administrated af
hangover during the next day their work time so they are unable to work properly.
Morning care, which made by Dong-A pharmaceutical company, is produced for these people who have terrible hangovers after drinking too much.
1-3. Morning care's function
- Dissolve headache after and before drinking alcohol, protect and improve livers’ function
- Protect livers , reduce bad
Lesson 1 INTRODUCING FRIENDS
CATCH THE SCENE
영화와 드라마 속 상황을 통해서 영어회화를 좀 더 쉽게 배워보는 Catch the scene 시간입니다. 영화 미트 페어런츠 (Meet the Parents)의 한 장면을 살펴봅니다. Greg 는 사랑하는 여자친구 Pam의 아버지를 드디어 만나게 되는데, 아버지 Jack은 전직 CIA 요원으로 아주 깐깐할
hangover. Before launching Bekseju, people just considered Yakju is just cheap and has low quality. Indeed it brought much hangover. So it is important to change customers’ thought about Yakju. Third, it has to be affordable. We don’t think whiskey and liquor are not the competitor of Yakju. Yakju is more expensive than Soju or beer. So people who drink normally think will buy Yakju only when
1.For the old, Intensify current high quality image.
Emphasizing no hangover image demonstrated by Japanese doctors , be the “Business Liquor with little harm in health “
Not so big success of Soju in western market unlike Japan
not enough identification of Korea to reach Americans’ recognition
Identity of Soju is equivalent of identity of Korea ( cultural product )
Launched by ‘Jinro’ at 2008.09
Low degree Soju -18.5%
Include deep ocean water
But, poor sale → failure
- Relatively low price
- Low degree Soju
(1+1event, free gift)
-TV, newspaper, theater, bus AD
- Distribution network by Jinro
I focus on degree & price best !