To investigate the anti-hangover effects of Cudrania tricuspidata root extract (CTE), the blood alcohol metabolism and blood gas imbalance of CTE in rats treated with 10 ml/kg alcohol were examined. CTE (500 mg/kg and 750 mg/kg) was administrated af
hangover during the next day their work time so they are unable to work properly.
Morning care, which made by Dong-A pharmaceutical company, is produced for these people who have terrible hangovers after drinking too much.
1-3. Morning care's function
- Dissolve headache after and before drinking alcohol, protect and improve livers’ function
- Protect livers , reduce bad
hangover. Before launching Bekseju, people just considered Yakju is just cheap and has low quality. Indeed it brought much hangover. So it is important to change customers’ thought about Yakju. Third, it has to be affordable. We don’t think whiskey and liquor are not the competitor of Yakju. Yakju is more expensive than Soju or beer. So people who drink normally think will buy Yakju only when
-> respond changing alcohol culture norrow target market
-> weak so ju
-> target to woman and man who not familiar with soju.
t alkali return water stability verification
there is unconditional competitor
->need to differentiation marketing narrow target market
-> encroachment possibility
Chamisul can also perform marketing which is targeting the senior(old people)
Launched by ‘Jinro’ at 2008.09
Low degree Soju -18.5%
Include deep ocean water
But, poor sale → failure
- Relatively low price
- Low degree Soju
(1+1event, free gift)
-TV, newspaper, theater, bus AD
- Distribution network by Jinro
I focus on degree & price best !
may not reflect the true income from operations." The phenomenon accompanies bubbles. "It is absolutely what almost invariably happens after every bubble. You should expect them [bankruptcies, scandals, and accounting disclosures], but that doesn't mean that people who haven't been through it before aren't going to be surprised. The bigger the binge, the longer and more severe the hangover.”