The purpose of this paper was to analyze and consider the functions of humor demonstrated by tour guides at tourist attractions. Therefore, this paper focuses on how humor is effective, and ultimately, how humor elevates the attention paid by touris
humor presents a variety of expression forms. Through their own social background and introspection, Contemporary Chinese artists pursue a variety of humorous artistic expressions with comic and satirical touch in their works of art. So, “humor”
humoral response (IgG) to extracts of M. pachydermatis of in a dog with AD. We used Western immunoblotting to identify allergens of M. pachydermatis. Gel electrophoresis of extracts proteins and immunoblotting of sera samples in both an atopic dog a
“The exploring effects of humor in advertising on brand name memory by three studies”
If Humorous elements in ads are not related with products, there are only increasing customer’s attention to ads not the products information such as brand name
Strong humor draws resources away from brand claims, resulting in lower recall
Thirty one(25 and 6 ) people
The Humor Decision
▷1. 이론적 통찰
- Theoretical Perspective
▷3. 적절한 사용
- Pertinent Uses
- Clinical Presentation
The Humor Decision
- Harold Greenwald
1.이론적 통찰 (Theoretical Perspective)
Harold Greenwald - 부조리한 세상에서 유머를 사용함으로써
부조리와 화해하며 부
humor. Although roughly one in five ads contains humor, some are more successful at getting viewers to laugh than others.
II. Advertisement Examples
1. Why we have chosen Beer advertisement for research?
(1) Alcohol industries is one of the typical industries using the advertisement model
We are exposed to many beer advertisements using models,, humor, and music.
humorous poetry recitation by imitating famous author’s metrical or rhythm. Sometimes it involves bad means, but humor and satire are the nature of parody. Parody marketing is a promotional technique by taking a scene of famous movie, drama or social phenomenon. As using satire and humor, parody marketing increases customers, enhances customer satisfaction, and makes better communication with a