파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
camera easily. It invented much budget to color films and succeed, so it thought that the same way would help to digital cameras.
2. Kodak indeed began having good technological success in digital cameras, but mostly it pushed the Photo CD. How can we explain why a company with leading-edge digital imaging technology and an array of digital products got fixated on Photo CD?
1. Introduction
As the computer technology like internet has been developing, many medical images and data related in medical is being applied to medical service for a diverse range of service such as diagnosis, management and treatment. A format of medical information and the standardization of the process of exchange are needed to control to enormous amount of information and exchange it.
Image Management," Journal of Marketing, Vol.50,(Oct.), pp.135-145.
브랜드 자산의 도입 단계에서는 소비자의 긍정적인 평가를 창조할 수 있는 브랜드 이미지를 형성하는데 주력하여야 한다. 이를 위해서는 제품의 품질이 높아야 하는데 이는 고품질이 제품의 이미지를 구축하는 데 있어서 매우 중요한 발판이 되기 때
George Eastman’s original formula
(focus on customer, broaden advertising, mass production at low cost)
Vertical integration → outsourcing &alliance
Ex)Kodak video system with TDK and Matsushita
Support extensive research
how CEO Daniel Carp can use digital imaging to revitalize Kodak
General manager of sales for Kodak Canada
In early 2000, Daniel A. Carp became CEO