marketing strategies, and future need for improvement of marketing strategies. Both the primary and secondary data were used in the present study. This study shows the decreasing export trend of Nepalese RMG since 2003. The current marketing strateg
1.1 Which Foreign Markets?
We learned it already!
All right then let's begin with which foreign markets to enter. Actually we learned many of this parts in this class. Do you guys remember economic and political factors that influence the attractiveness of a foreign markets? No one? You can speak in korean. All right then I will let you know. Please li
Before Appearance of Currency
- Barter starts
- Bartering could not fully satisfy their needs and wants
- Foreign trade starts and Local market appears
↓ Similar characteristics
- No competition between goods
The book titled ‘Market 3.0’ written by Phillip Kotler suggests the new paradigm in marketing field. The world changed so fast and the concept of marketing did as well. Seeing the evolution process of the marketing, it firstly went through market 1.0 era. In market 1.0, marketing was considered as mere selling or persuasion. And in information age, marketing 2.0 pursued ‘customer-centric