B. STP Analysis
-Age : 30~70
-Life Style : People who want to enjoy luxury life
-Gender : We don't mind
- Young people who have highly paid and specialized job.
- Middle-aged and older people who are more leisurely.
-Provide luxurious and well-organized products.
-"We are existing for luxury life!"
Abroad travel : Asia :1000$~2000$(3~4days)
PEOPLE waiting in the terminal hallway. Welles smiles...
Welles wife, AMY, smiles when she sees him. Shes plain
and pretty, holding one hand on a BABY STROLLER beside her.
Welles comes to her, embracing her, appreciating her.
Do you know how much I missed you?
They kiss, but Amy pulls away, sniffs him.
Whats this... have you been
Smoking? Im not
Middle aged (20~40) employees
Occasional coffee lovers
Majority consumers of coffee
Middle aged and older people frequent coffee shop the most
Providing an alternative high quality Espresso Coffee to Instant Coffee which coffee lovers would like
Busy and packed schedule
Our Espresso Machine is designed to replace the current method of brewing coffee in a
and her next neighbor, an elderly woman. The audience now has a better look at Liza; but her good looks are not yet discoverable: she is dirty and her ill combed hair is dirty. Her shawl and skirt are old and ugly. Her boots are deplorable, her hat, an old black straw with a band of violets, indescribable. The older woman, though also dirty with London grime, and no better dressed, is slightly mo
and from the 85% 10% said they will definitely take part in trekking and 55% said they will and 16% said OK so 80% of the people who have heard gave a positive answer. In the other hand however 1 person from the people who have never heard of trekking said he/she will never take part in trekking and 4 people who have heard of trekking said they will never take part in trekking.
4-3-1. Customer I