Project Details and Expected Effects
To analyze the company’s current marketing strategies and to frame suggestions, LG Electronics and its 3D LED TV products were first researched. The focus was mainly on product features.
Also, environmental factors of the 3D LED TV market have been investigated. Environmental analysis is very important because of the high degree of uncertainty and dynamism
1. Distinctiveness(특수성)
-> 각기 다른 상황들에 놓여져 있을 때
개인의 행동이 얼마나 변함이 없는가?
2. Consensus(의견일치)
-> 비슷한 상황에 놓였을 때 모든 사람들이
같은 방식으로 행동하는가?
3. Consistency(일관성)
-> 각기 시간이 다를 때에
개인이 같은 방식으로 행동하는가?
Adherence rate of therapy : Sub-Saharan Africa > North America
->why? Easy to be more alerted in SS Africa. Especially visitors.
But Sustained treatment puts AIDS into chronic state
-> this kind of side effect will decrease overtime.
* DART trial (in uganda)
-Entebbe cohort: untreated control group
-> dramatic impact on survival rate
Upon antiretroviral therapy
1981-1992 : be
(3) Project Financing
프로젝트의 자금조달 방법은 다음과 같은 두 가지 방법을 고려하였다.
○1 초기 투자 비용의 80%를 이자율 6%인 일본 기계 장치 공급자로부터의 엔화 차입
○2 기업 내부 방침에 맞게 초기 투자 비용의 60%를 이자율 22%인 한국 내 원화 차입
1) 엔화 차입
한국 지사는 초기투자 비용의 8
effectively. The management can be transparent in that the ailing affiliates can be liquidated easily and people can recognize major shareholders well. Trading stocks also becomes much easier.
While changing the structure of company, LGE also tries to reduce the head office’s size to innovate. They disbanded many teams, including even ‘Blue Ocean’ team which have established creative strat