It is important for consumer researchers to understand the nature and power of attitudes.
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
Attitudes are more
In present-day society, environmental problems are one of the most important issues facing us. Accordingly, the cognition that we should preserve environment is prevailing in Korea too. New Ecological Paradigm (NEP) measured the environmental awareness. It reported that Korean got higher marks than average (3.38 out of 5), showing relatively eco-friendly attitude. Th
Textbooks have been changed according to the revised curriculums. Once they were applied to schools, however, there have always been some dissatisfactory opinions. We investigated what overall attitudes of students and teachers toward the textbook revised by the seventh curriculum are, in four aspects.
3-2. The Subjects and Procedures
There are two groups of students responding to
children become more affectionate, children’s self-esteem goes higher. It means parent’s
attitude can affect their children’s life. In Korea, there is lot of research about parent’s
attachment relationship with their children but it doesn’t fits to multicultural families. Many
research said that after parent education they changed positively than before. Considering