Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
of the budget technique, measurement of trendy building. Also, they are in the reactive stage about recognition of the maintenance management.
1.2.Objectives
In this situation, many problems are causing so importance of FM Budgeting will be more considerable. We will compare and analyze the budget and settlement of accounts about school’s facilities between Korea and abroad This research
II. Reviewof Literature
Before we start to execute our own research, we find out several precedent studies about Dongdaemoon market. According to some paper, we get brief information of Dongdaemoon market. Most of Papers we looked over focus on the process of changes Dongdaemoon market from past to now. The purpose of our research is to make suitable proposal for Dongdaemoon market to be a glob
Reviewof the research)
Laforet 와 Saudess는 자신들의 연구에서 브랜드 아키텍쳐의 세 가지 주요 패턴을 밝혔다.
-법인 우위(corporative-dominant)
:법인 우위 아키텍쳐 내에서 브랜드는 시장에서의 조직적 위치, 제품 믹스 전략에 상관없이 경쟁 환경 속에서 브랜드 성과에 특정한 영향을 주는 관련된 변수를 기반