Strategic intent’를 알 수 있다.
“Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger.”
Southwest
Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS
이 문서의 중요한 목적은 회사의 strategic decision making을 개선시키기 위한 수단으로서 competitive-edge model을 소개하며 설명하는 데 있다.
바라기는 여기에서 토론된 개념과 유행하고 있는 topic들은 더 많은 manager들로 하여금 회사에 대해 strategically 하게 생각하며 계속적으로 competitive approach를 개발하도록
원가주도 전략 (Overall Cost Leadership)
저 원가전략
- 효율적인 경영을 통한 최소 비용 소비, 저 가격 전략으로 경쟁자를 압도.
- 최신장비에 대한 높은 투자 비용, 공격적 가격정책 등을 통하여 초기 손실을 감수,
높은 시장 점유율을 구축한다.
EX) McDonald`s, Wal-Mart, Fe Dex
strategies that enhanced their competitiveness. There are five different generic strategies that a business can choose.
These include cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths