2.3. “The Body Shop”의 연혁
1976 - Body Shop 사업시작
1976 - 영국 Bognor Regis에 첫 프랜차이즈 가게 오픈
1978 - 벨기에, Brussel에 첫 해외 지사 개점
1984 - 주식 상장, $1.38에서 시작해서 종가는 $2.39
1985 - 그린피스와 고래 살리기 캠페인 전개
1986 - Mostly men이라는 스킨 케어 제품 등 남성을 위한 제품 생산
19
서론
최근 10-20년 사이 전 세계적으로 윤리경영에 대한 관심이 부쩍 커지고 있다. 이러한 관심은 지난 1999년에 체결된 경제협력개발기구(OECD)의 ‘뇌물 방지 협약’이 체결되면서 시작되었다. 이후 뇌물방지협약은 점차 기업의 윤리적 책임이 글로벌 스탠더드로 인식되는 계기를 마련하면서 윤리경영
Activate Self Esteem, Defend Human Rights, and Protect Out Planet. Through this campaign, The Body Shop is the leading natural beauty product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand awareness
Weaknes
activities. These actions and activities are expressed as behavior differently, because each people have particular purposes for behavior. This unique behavior affects the function of space and structure, because behavior is expanded into near environment like house. So, how we move in the house organized the function of the house and spatial composition. In short, we can say that people’s beha
activating thyroid hormone. It means we can design our bodies.
Furthermore, VIRON diagnoses a variety of diseases in the bud and helps us prevent them. People don’t have to spend their time to have a regular checkup – X-rays, ultrasound, MRI, endoscopy, and so on. People can be informed when there are abnormal signs, even the minutest details. We can see a doctor or take proper treatment