Drivers: Our analysis is based on revenue increase in 2015 due to the positive expected result from IPhone and IMac. Despite of increasing degree of competition in smartphone industry and decreasing overall industry growth in PC, revenue from Apple몶s new product Iphone6 and IMac will driven up whole revenue. This prediction is based on customer royalty and strong positioning of Apple.
01. Executive Summary
Project Name New 2014 IMC strategy for JanSport
World-renowned backpack brand with long history and its identity
Products: backpacks with various shapes, designs, patterns and colors
Target customers: university students at the age of 20’s
Brand slogan: “discover freedom.”
experience for our customers.
There is nothing profound about our Plan to Win. It essentially identifies
the five core drivers of our businesspeople, products, place, price
and promotionand aligns our industry-leading owner/operators,
world-class suppliers and talented, experienced employees around
initiatives that drive results.
3-year Compound Annual Total Return
customers some price-competitive, yet fashionable items with an edge. Market growth has also been affected by young consumers in their 20s and 30s. Known as the "want-it-all" generation, they tend to buy cloths frequently to keep up with fast-changing fashion trends. Under their "fast-fashion" system, they provide customers with new products on a weekly basis and in limited amounts. Experts say t