modification of internal reference price has not been sufficiently analyzed in the area of services, specifically in services with a high degree of commitment in the purchase, like the package tour.
Although the model of price perception developed in the academic literature does not differentiate between goods and services, the effect of price promotions on the change in reference price can vary
under study is divided into smaller elements and then analyzed to draw conclusions about the whole. Therefore, content must be reduced to units to measure it.
Content analysis: Key terms
Intercoder reliability: the degree of agreement between or among independent coders.
Why is this needed?
Need some indication that what one person sees in the content, another person will see as well.
Modified Raoult's Law로 그래프를 그렸다.
이 과정에서 activity coefficient 가 필요하다. 이를 구하는 식으로 여러 가지 식들이 제시되는데, 우리는 이번에 Margules, van Laar, Wilson, NRTL 식을 비교할 것이다. 이 식들의 비교를 통해서 식의 유용성에 대해서 알아 볼 수 있을 것이다.
각각의 식 중에서 실험치를 잘