and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recommended with other supportive concept.
The theory of reasoned action and the theory of planned behavior as developed by Fishbein and Ajzen (1975) proposed that behavioral intentions and behav
Hypothesis
H1 – A significant correlation exists between the difference in service quality and post-purchase behaviorintention
H1a – Consumers show positive post-purchase behaviorintention when the difference between the expected and actually perceived quality level is small
H1b – Consumers make complaints or switch to other brands when difference between expected and a
H1 – A significant correlation exists between the difference in service quality and post-purchase behaviorintention
H1a – Consumers show positive post-purchase behaviorintention when the difference between the expected and actually perceived quality level is small
H1b – Consumers make complaints or switch to other brands when difference between expected and actually perc
and bowman’s(1976) newsworkers reported a commitment to public responsibility. When the intentions of sources become apparent and the source’s intentions are seen by journalists as being inconsistent with their conception of public responsibility, newsworkers are likely to distrust and dispute the sources. For example, newsworkers are very aware and somewhat accepting that the news secretari
and people to know how the university spends contribution and it is hard to monitor university’s behavior. It is called moral hazard. “Moral hazard is a special case of information asymmetry, a situation in which one party in a transaction has more information than another. Moral hazard occurs when the party with more information about its actions or intentions has a tendency or incentive to