Ⅰ. Korean professional baseball
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
Korean modern sports did not progress. Nevertheless, interests in sports were increased in colonial Korea. And in this period, Korean revived traditional sport games like Ssi-rum and tried to establish national identity. In 1903, YMCA was established and modern soccer, baseball were introduced by western missionaries through this organization. Because this organization tried to arouse national co
3) Business strategic analysis.
a. Opportunity analysis
These days in Korea, after WBC & Beijing Olympics, the popularity of the Koreanbaseball is dramatically increasing. Because of this new trend in Korea, there are surges in demand in baseball industries.
In addition to this condition, there are other conditions which attract us to make a business in baseball industries. First, the younge
Social / Cultural Environment
Increasing women people coming to see the games
Interest increase regarding baseball
Increasing spotainment marketing
The present situation of a Koreanbaseball
Brand expansion having exceeded baseball
A public information effect of a company dimension
Who Lee Dae-Ho