which indicated income level played moderating roles in the effects of the susceptibility on the attitude toward the luxury brand. These findings might provide marketing implications for the practitioners doing luxury brand businesses in Mongolia.
market scales are increased. -
Based on These three reasons, we will look carefully about product and promotion in 4Ps strategy.
Ⅲ. Dr. You's Marketing Mix (4Ps)
They are not just making and arraying well-being products. They make products for each segmented customers. For example, Golden Kids for babies, Weight Loss Bar for dieting people and En
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
marketing strategy ; focusing on the other marketing mix.
Expected growth : 0 –5%
Extension in Asia
Global strategy trend of the luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and brand value
The most favored luxury brand of 1% upper class, but 3rd of total customers.
marketing strategies. The major example will be Genesis BBQ, which is one of the most famous Korean food companies to have succeeded in foreign countries. And we hope that we are able to put forth realistic methods to help other companies expand in the future.
2. Company overview
(1) Background Information
Genesis Co. Ltd was established in September 1995 as a pure player with just 1 brand - BBQ
market but Hyundai card was ranked no.1 in a short period of time.
For the first time,
Hyundai card performed ‘Design Marketing’ effectively by mixing
design and brand.
Hyundai card’s STP strategy
Adopt scientific brandmarketing- segmentation through consumer’s lifestyle
Adopt target to take target strategy
At this time, position special BI by emphasizing luxurious