Instant, direct, and uniform effects
The members of audience are Powerless
Selective influence theory
on attitude change in a political context
Selective use of the media
- Selective exposure, perception, and retention
Traffic information is broadcast using wire and wireless telephone network, wire and wireless Internet, and other wireless data networks. Traffic Information System has to accept these characteristics of transmitting media, so traffic information data should be managed.
Regional Traffic Information System controlled by each local broadcasting company gathers traffic state data from