The Moderating Effect of Product Knowledge
on the Learning and Organization of Product
By: ELIZABETH COWLEY
ANDREW A. MITCHELL
Knowledge level differences.
The objective of this research is to examine how differences in product category knowledge affect the organization of new brand information in consumers
Select the rounded rectangle at the center of the graphic. On the Home tab, in the Font group, select 28 from the Font Size list, click the aow next to Font , and then click White, Background 1 (first row, first option from the left).
With the rounded rectangle selected, under SmartArt Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the For