1, Veil
1) Meaning of veil
A veil is an article of clothing, worn almost exclusively by women, that is intended to cover some part of the head or face. One view is that as a religious item, it is intended to show honor to an object or space.
Use: For centuries, women have worn sheer veils, but only under certain circumstances. They would have been used, as an alternative to a mask, as a simp
age have any relationship with user’s satisfaction?
We get those 5 questions from our discussion. And there is 4 reasons for us to decide use those 5 questions.
1. We what to know why people feel more satisfaction with Iphone. So we think those five questions can help us to get understand the reason.
2. We think if we can get enough information it is easily for us to reach a conclusion.
②Protecting dignity
Hijab protects women's dignity. It is important to muslim men and women keeping their virginity, and hijab keeps muslim women from scandals. With hijab, they can be protected from sexual harassment or any other harm. Also, thanks to hijab, men are forced to look at a woman as a person not as an object, so they feel safe behind the hijab.
③Liberation from appearance
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age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer