Definition
: compounds that have some antimicrobial activity
from nature source
① plant origin
green chemicals
Spices and herbs are well known to inhibit
bacteria, yeasts, and molds.
② Microbial origin
Biopreservatives
main stream field of study is the use of
lactic acid bacteria(LAB).
Definition
host-synthesized, l
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3
플랜트 스템셀 스킨 리뉴얼' 라인
아이오페
효능 : 식물 줄기세포 성분이 진피 속에
잠자고 있던 '아기콜라겐'을 강화해 피부를 더욱 탄력있게 만들어 주고 유연성을 회복, 노화방지
유라시아 지역의 식물인 '아주가 렙탄스'의 줄기세포 성분을 제품에 직접 담음
소프너, 에멀절, 세럼, 아이크림,