: compounds that have some antimicrobial activity
from nature source
① plant origin
Spices and herbs are well known to inhibit
bacteria, yeasts, and molds.
② Microbial origin
main stream field of study is the use of
lactic acid bacteria(LAB).
2. Introduction of ‘The Face Shop’
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market