1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-inCapital : 10,273 million yen
Number of I
Power of Blue Ocean
Establishment : September 3rd, 2005
Representative director : B.M. Sung
No. of employees : 871 (as of July of 2012)
Paid-in-capital : 66.7 bil.KRW
Business : Development, Production, Sales of invention
Hyundai Card Company
Name: HyundaiCard Co., Ltd.
Established on June 16, 1985
Authorized Capital : \30trillion(30조)
Third Biggest company
in the Market
Hyundai card’s marketing success example
M – Motor (total service of cars)
Multiple service (various use of card point)
S (shopping) T (telec
increase its operating profits by working on brand awareness by expanding its brands through entertainment, and digital, and also by innovating and developing new products for continuous selling and marketing. Below is a chart of Hasbro Inc’s 2005~2008 sales and earnings.
iii. Mattel Inc.
Mattel Inc. is the world’s largest toy company with 2007 revenue of $5.97 billion
capitalized companies in the airline industry. The index tracks the aggregate performance of major U.S. and overseas airlines. Another is the listings from ATA (Air Transport Association of America) which aligned the airline companies in the order of operating revenue. By comparing these two data, we have successfully selected 7 companies to be used in our research. The following airline companie