Defining Emotional Terms
AFFECT(감정)
-Immediate, psysiological response to stimulus
-Typically base on an underlying sense of arousal
EMOTION(정서)
-Judgments about important things,
judgments in which, appraising an external
object as salient for our own well-being.
USP
(single benefit positioning)
ESP
(emotional selling positioning)
Think about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
Emotional Divorce), 나중에 삼각화라는 중요한 개념을 낳게 되는 정서적 평형(Emotional Equilibrium), 그리고 정신병의 발병을 들 수 있다.
보웬의 이론적 가설을 4가지로 정리해보면 다음과 같다(Papero, 1990).
① 가족의 패턴은 세대에서 세대로 전수되어 진다.
② 가족구성원이 원가족(Family of Origin)으로부터 적절
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to independent variable and set Cognitive, Emotional tourism destination image to dependent variable.
The result of regression analysis is
. PPL effect have a positive(+) effect on Cognitive, Emotional tourism destination image.
The influence