With the continuously updating media methods and new visual stimulating forms, audience"s sensitivity and attention to the product placement in the media is gradually decreasing. In this condition, product placement in the new era must maintain its
The Korean film market has revved up against American movies and the movie industry has continued to grow even though Korea is a small country. However, most production staffs who are responsible for practical business of film production get wages t
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
1. Uptake Hydrogenase
1) Definition of Uptake Hydrogenase and Mechanism of Hydrogen Production
Uptake hydrogenases are Ni-Fe enzymes that catalyze the conversion of hydrogen gas to hydrogen ions and electrons. They are found in the heterocysts and not in the vegetative cells of nitrogen-fixing strains of cyanobacteria. They remove the hydrogen gas produced by nitrogenase when they carry o
2-1. 2011 F/W Fabric Pre-trend, 2012 S/S Fabric Pre-trend
1) 2011 F/W Fabric Pre-trend
이번 시즌 소재는 지난 F/W에 이어 따뜻함이 키가 된다. 차이점은 좀더 쉬크해진다는 것이다. 곰 인형과 섬세한 솜털에서 느껴지는 포근한 따뜻함보다는 약간 거칠고 엣지 있는 따뜻함이 더 중요하며, 따뜻함